--- description: Learn more about Salesforce Marketing Cloud price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Pricing, Cost & Reviews - Capterra Ireland 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.ie/software/7723/salesforce-marketing-cloud Page: 1 / 22\ Next: [Next page](https://www.capterra.ie/software/7723/salesforce-marketing-cloud?page=2) > Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. > > Verdict: Rated **4.2/5** by 526 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Salesforce Marketing Cloud? Designed for small and midsize businesses in various industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 526 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Analytics - Audience Targeting - Autoresponders - Campaign Management - Campaign Scheduling - Campaign Tracking - Channel Management - Collaboration Tools - Communication Management - Content Management - Content Publishing Options - Conversion Tracking - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Dashboard - Data Capture and Transfer - Data Connectors - Data Visualisation - Document Management - Email Tracking - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Loyalty Program - Marketing Automation - Marketing Management - Mobile Access - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Data Collection - Performance Metrics - Personalisation - Publish Scheduling - Real-Time Analytics - Reporting/Analytics - Rewards Management - SEO Management - Sales Activity Management - Social Promotion - Visual Analytics - Website Analytics ... and 58 more features ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software) - [Social Media Marketing Tools](https://www.capterra.ie/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.ie/directory/30939/social-media-management/software) - [Data Management Platforms](https://www.capterra.ie/directory/32261/data-management-platforms/software) - [Lead Generation Software](https://www.capterra.ie/directory/30963/lead-generation/software) ## Alternatives 1. [HubSpot CRM](https://www.capterra.ie/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) 2. [Zoho CRM](https://www.capterra.ie/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.ie/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews) 4. [Salesforce Sales Cloud](https://www.capterra.ie/software/61368/salesforce) — 4.4/5 (18768 reviews) 5. [Dynamics 365](https://www.capterra.ie/software/157279/dynamics-365) — 4.4/5 (5811 reviews) ## Reviews ### "Powerful tool but a steep learning curve" — 3.0/5 > **Sarah** | *3 September 2024* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences. > > **Cons**: Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved. ----- ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 February 2026* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Cons**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate" — 4.0/5 > **Athena** | *22 June 2025* | Consumer Goods | Recommendation rating: 6.0/10 > > **Pros**: It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. > > **Cons**: The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. > > I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Cons**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "Super expensive enterprise software but at least feels like abandoned by the dev team." — 3.0/5 > **Matt** | *26 October 2024* | Information Technology & Services | Recommendation rating: 5.0/10 > > **Pros**: Being able to set up simple automation rules. > > **Cons**: Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections. > > Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back. ----- Page: 1 / 22\ Next: [Next page](https://www.capterra.ie/software/7723/salesforce-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.ie/software/7723/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data